The term ‘personal branding’ only became popular in the last few years, but thoughtfully showcasing your public identity is far from a new idea. From the maker’s mark to the flourishes of graffiti artists’ street signatures, history is full of wonderful examples of individuals putting their individual mark on the world.
When we choose to connect through public spaces online or use social media, it is very easy to lose an individual sense of identity. The anonymity of generic avatars can even be useful, depending on our needs. However, the internet is not a completely separate place from “real life”, and having a consistent identity online and off can assist your efforts to build your business, personal projects, and career.
On the Internet, visual representation is a key element of how identity is conveyed. Where better to look for inspiration on visual identity than the stylish masters of the genre:…
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